When it comes to branding, it's easy to ignore the why of it. I mean, how important can it be to the success of your business, it's just a logo! Well...NO! Not only is branding so much more than a logo, its importance in the growth of your customer base can be phenomenal. Let's dive into the facts so that you can start to understand why.
1. A brand is a personality that identifies a product or service
Does your brand look thrown together, inconsistent and cheap? Then so does your business. Remember that this is the a customer's first interaction with your business, set a good example from the get go. When people expect more from your brand - they will pay more for your product or service.
2. A signature colour can boost brand recognition by 80 percent. Consistent branding increases revenues by up to 23%
People want an aesthetic that they can recognise. Whether you're posting branded content or not, people should be able to see your brand within the visual elements. Stop thinking that branding is just a logo, it's everything you put forth to your audience. Think colours, imagery, patterns and fonts. People are buying into the vibe you put forth, so make it a vibe that resonates with your dream customers and is consistent across the board.
3. Customer loyalty can be worth 10 times as much as a single purchase
It's far easier and more effective to communicate to a specific audience. Create loyal customers by providing valuable content, great customer service and showing values that speak to your audience. Don't be afraid to be specific with when nutting out who your dream audience is. As Mums With Hustle says, "if you try to appeal to everyone, you risk appealing to no one."
4. 80 Percent of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand
People don't want to be inundated with choreographed content. The difference between your business and every other one of its kind, is YOU. Put a part of yourself into your content to create genuine connection between you and your potential clients. Provide rich content that doesn't just sell to them, but provides them with your knowledge and wisdom. This builds you up as an authority in your space and gains their trust in you as a professional.
5. 62 percent of millennials believe that online content drives their loyalty to a brand
Don't be afraid to get social. This is how our audience best connects with us. Be authentic and be present, your profits will thank you for your efforts. Try new things and keep an eye on your stats to see what works best for your brand.
This abundance of information can be confusing and overwhelming. If you don't know where to start when it comes to brand consistency and a social media presence for your business, take a look at my services and feel free to get in touch. Together, we can make marketing your business fun!
I'm a 30 year old mother of 1 (soon to be 2!) and freelance Graphic Designer - just working my butt off trying to find that work/life balance. I have passions for all things design, sustainability and organisation and I love to share what helps me on a day to day basis with general #mumlife.